We promote cruelty free choices

We believe in compassion, life & empowerment – all factors that contribute to a sustainable, healthy & cruelty free planet.

By providing information on the use of animals in factory farming, intensive breeding & cruel sports we seek to enable cruelty free choices and wider awareness.

What we buy and the way we live has a direct impact on human & animal welfare.

With information and wide access to cruelty free products, we all have the ability to make informed choices; choices which will improve health, prevent cruelty and protect the environment.

 
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