We promote cruelty free choices
We believe in compassion, life & empowerment – all factors that contribute to a sustainable, healthy & cruelty free planet.
By providing information on the use of animals in factory farming, intensive breeding & cruel sports we seek to enable cruelty free choices and wider awareness.
What we buy and the way we live has a direct impact on human & animal welfare.
With information and wide access to cruelty free products, we all have the ability to make informed choices; choices which will improve health, prevent cruelty and protect the environment.